Amanda Wills, who departed CNN in 2022 for the WSJ, is rejoining CNN in a newly created role within the global news organisation, serving as Group Senior Vice President, Chief Content Officer. 

The executive will work out its content strategy across TV, digital and streaming platforms and report to Virginia Moseley, the Executive Editor of Editorial.

At the WSJ, Wills was chief content officer of video. While originally at CNN, Wills worked on the short-lived foray into a subscription digital product, CNN+. After widely expected cuts were made in January — about 6 per cent of jobs, or 200 people — the cable news brand has been reorienting toward building products outside of its core linear TV offering. CEO Mark Thompson said at the time of the layoffs that about 100 roles would be filled and that parent company WBD would be making a $70 million investment in the brand to “execute new plans”. Those plans include a new streaming service, and a lifestyle-oriented digital product as well as new television schedule and an integration of digital, TV and international newsrooms from their previous silos.

Wills will be based out of CNN’s New York bureau and will take up her new role on April 14th.

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