German car manufacturer Audi is launching a 3D commercial starring two-time Le Mans winner Allan McNish  – marking the first time the company has gone 3D.

The two and half minute advert will debut in 2D before the kick-off during ITV’s coverage of the Champions League final on Saturday before being rolled out in 3D during Sky’s live coverage. The advert will also been seen in cinemas around the release of the highly anticipated final instalment of the Harry Potter films, which is also being shot in 3D.

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