Advanced Television

75% ad growth will come from search

Internet search is expected to contribute up to three quarters of all UK advertising revenue growth this year, while traditional media stagnates. WPP's GroupM predicts that advertising will grow by 6 per cent in 2008, but without the contribution from Google and other search engines, the rate of improvement across other media would be only […]

January 4, 2008

FCC digital transition

The Federal Communications Commission has approved new rules giving broadcasters more flexibility in making the switch to digital television from traditional analogue signals. The rules will even allow some stations to make a “phased transition” to digital broadcasting; stations will be allowed to reduce or terminate their analogue service before the February 17th, 2009 deadline […]

January 3, 2008