“More coverage is the key issue because we are offering more channels than normal TV,” Cheng Ching-ming, director of interactive multimedia at Chunghwa told Bloomberg. The company, which began offering the service in March 2004, estimates the number of users of the service will climb to 600,000 by August 30, from about 500,000 at the end of last month..

Some 190,000 Chunghwa users watched the opening ceremony of the Games live on August 8, more than double the average 90,000 for its most popular channels before the telecast, he said.

The company is showing the Games through an agreement with Elta Technology Co., which has exclusive Internet coverage rights in Taiwan and has five channels broadcasting the sporting events

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