Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API. The integration brings Threads ad support into Innovid’s Social Ads Manager, enabling marketers to activate the channel alongside other Meta properties. With more than 350 […]

Meta’s social media app Threads has gone live in the European Union, five months after its release in other parts of the world including the US and the UK. Meta boss Mark Zuckerberg created the platform as a rival to Elon Musk’s X – formerly Twitter – but it was not made available in the […]

Meta boss Mark Zuckerberg says has admitted that Threads has lost more than half its users. The Twitter rival surged to more than 100 million users within days of its launch earlier this month. But Zuckerberg has acknowledged those numbers have fallen away. “If you have more than 100 million people sign up, ideally it […]

Twitter is considering legal action against Meta over its newly-launched rival app Threads. Threads, which went live on July 5th and is said to already have attracted over 30 million sign-ups, has been pitched by Meta as a “friendly” alternative to Twitter. However, according to Semafor, Twitter attorney Alex Spiro has sent a letter to […]

Threads, the new social media platform from Meta, is now available to download in over 100 countries including the UK, but not yet in the EU due to regulatory concerns. Ten million users signed up for the Threads app in its first seven hours of release, according to Mark Zuckerberg, the company’s chief, who revealed […]

Meta, owner of Facebook, has announced it will its new app to rival Twitter on July 6th. The new social media app, called Threads, is already available for pre-order on the Apple App Store, and will be linked to Instagram. Meta describes Threads as a “text based conversation app […] where communities come together to […]