Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]

Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, […]

Lumen Research, the technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and […]

Attention measurement specialist Lumen Research is to merge with media-buying platform Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel […]

TVision, the company measuring every second of TV and CTV viewer engagement, and attention measurement specialist Lumen Research, are partnering to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this collaboration will enable UK […]