Rupert Murdoch is said to be in a secret legal battle pitting him and his heir apparent, Lachlan, against three of his other children, according to The New York Times. Rupert Murdoch, 93, is wants to secure Lachlan’s control of the remaining New Corp empire by changing the terms of a family trust that would […]
America’s trust in the media has plateaued over the last few years with only around one-in-three Americans saying they trust the news. Harrison & Hunter Agency Partners, the digital PR & content marketing agency, visualised the percentage of Americans who trust (or distrust) various news organisations. Data is sourced from a 2024 YouGov survey commissioned […]
FOX Weather will begin to simulcast on FOX Business Network (FBN) weekday mornings from 5-6 AM/ET beginning July 15th with FOX Weather First co-anchored by Britta Merwin and Craig Herrera. Leading into FBN’s Mornings with Maria each morning, the live daily simulcast will complement FOX Weather’s existing weekend morning simulcast on FBN which has been […]
Fox Corporation and advertising technology player The Trade Desk have announced their newly expanded partnership to bring innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives. “The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium […]
Biddeo.io, a technology platform that helps advertisers expand the reach of online video ad campaigns while ensuring brand safety and suitability, has announced the appointment of Adam Kline as its North America CEO, marking the company’s next phase of international expansion. Based in New York, Kline will oversee Biddeo’s expansion into the US market. Biddeo.io […]
datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has announced that Fox Networks will leverage its full-service SaaS platform, M3, to provide optimised data-driven linear (DDL) media plans against advertisers’ advanced audience targets for transactions using Nielsen (both Panel and Big Data) and VideoAmp. Fox will be implemented on datafuelX’s M3 platform […]
FOX News Digital finished April as the top news brand with multiplatform minutes for the 38th consecutive month, according to Comscore. FOX News Digital closed out the month reaching 3 billion total multiplatform minutes, 1.5 billion total multiplatform views, and 105 million total digital multiplatform unique visitors. Additionally, FOX News Mobile App reached 5.6 million […]
Pete Distad, CEO of the forthcoming sports streaming platform being built through the joint venture created by ESPN, FOX and Warner Bros Discovery, has unveiled the future brand identity for the service. “We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports […]
Research from Aluma Insights finds that pay-TV subscribers are far more inclined than non-subscribers to sign up for the Disney/ESPN, Fox and Warner Bros Discovery (DFW) sports bundle when it launches. One-in-five US pay-TV subscribers are at least moderately inclined to sign up for the DFW bundle, double the rate of those without pay TV. […]
Tubi, Fox’s ad-supported streaming service in North America, has announced a content partnership with DAZN, the sports streaming platform. The licensing agreement will see DAZN Ringside and DAZN Women’s Football FAST Channels launch in the US, and DAZN TV and DAZN Women’s Football FAST Channels launch in Canada. This is the first time the DAZN […]