datafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, has announced that Fox Networks will leverage its full-service SaaS platform, M3, to provide optimised data-driven linear (DDL) media plans against advertisers’ advanced audience targets for transactions using Nielsen (both Panel and Big Data) and VideoAmp. Fox will be implemented on datafuelX’s M3 platform […]

Pete Distad, CEO of the forthcoming sports streaming platform being built through the joint venture created by ESPN, FOX and Warner Bros Discovery, has unveiled the future brand identity for the service. “We are excited to officially introduce Venu Sports, a brand that we feel captures the spirit of an all-new streaming home where sports […]

Research from Aluma Insights finds that pay-TV subscribers are far more inclined than non-subscribers to sign up for the Disney/ESPN, Fox and Warner Bros Discovery (DFW) sports bundle when it launches. One-in-five US pay-TV subscribers are at least moderately inclined to sign up for the DFW bundle, double the rate of those without pay TV. […]

Tubi, Fox’s ad-supported streaming service in North America, has announced a content partnership with DAZN, the sports streaming platform. The licensing agreement will see DAZN Ringside and DAZN Women’s Football FAST Channels launch in the US, and DAZN TV and DAZN Women’s Football FAST Channels launch in Canada. This is the first time the DAZN […]

A preliminary injunction hearing in Fubo’s antitrust lawsuit against a new US sports streaming platform from ESPN, Fox and Warner Bros Discovery has been scheduled for August 7th at the US District Court for the Southern District of New York. Fubo filed its lawsuit against the as-yet unnamed service back in February, alleging that the […]

Evergent, the customer management and monetisation player for streaming and digital subscription businesses, reveals the top five ways that media organisations and direct-to-consumer streaming services are missing out on revenue. The insights are based on Evergent’s experience onboarding 800 million subscribers in 180 countries and point the way to fix changes that can make a […]

Fox Entertainment CEO, Rob Wade, has announced a new structure that he explains will shape the company’s creative and business operations as it sets to deliver on global growth strategies across its three key pillars of studio entertainment, television and streaming platforms, and worldwide sales and licensing. The new Fox Entertainment will consist of three […]

Fox Nation has signed a deal for a partnership with celebrated filmmaker Martin Scorsese for a docudrama series, announced Jason Klarman, Fox News Media chief digital and marketing officer. Slated for November 2024, Martin Scorsese Presents: The Saints will encompass eight one-hour episodes exploring the stories of eight men and women who risked everything to […]

Pete Distad has been named CEO of the soon-to-launch sports streaming service from ESPN, Fox and Warner Bros Discovery. Distad, who most recently served as an executive at Apple for a decade following six years at Hulu, will assume oversight of all aspects of the joint venture, including overall strategy, distribution, marketing, sales and more. […]