Samsung Ads, the advertising arm of Samsung Electronics’ media division, along with Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, remote control-powered trivia quiz or game. The Domino’s campaign presented viewers with a pizza-related trivia […]

Findings from real-time TV measurement company iSpot.tv’s 2023 Q1 State of TV Advertising report, reveal that household TV ad impressions grew by 3.2 per cent year-over-year in Q1 – to 2.09 trillion – despite a lack of Olympic programming. The growth results at least in part to shifting approaches to advertising as brands strategically opt […]