Kevin Lygo, Director of Television at UK commercial broadcaster ITV, has declared that its recently-launched AVoD service ITVX is part of the future of the way television will be consumed. Speaking to members of the UK’s Broadcasting Press Guild, Lygo said that for ITV, 2022 had been a “huge” year. “We’d deem it a big […]

It is set to be a record year for streaming for UK commercial broadcaster ITV, as 2022 comes to a close with huge livestream audiences for I’m A Celebrity and the World Cup, as well as a strong launch for AVoD service ITVX. ITV’s biggest week ever for streaming was November 22nd– November 28th, which […]

The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers. Key findings from this year’s study: 1) Most TV consumers would rather watch ads if it means saving money. 57 per cent say they’d rather watch ads and pay $4 (€3.78) […]

Pluto TV, the free streaming television service, has premiered a new global brand campaign starring Drew Barrymore on her daily talk show, The Drew Barrymore Show. The new ‘Stream Now. Pay Never’ campaign features three unique commercial spots highlighting the streaming service’s no strings attached approach to accessing programming and entertainment. The video spots officially […]

FilmRise, the New York-based film and television studio and streaming network, and Urban Home Entertainment, a distributor of African American content, have entered into a North American distribution deal for over 60 programmes for the FilmRise Streaming Network. The agreement gives FilmRise AVoD and FAST rights for its apps and FAST channels in the US […]

Disney+ Basic, Disney’s ad-supported subscription offering is now available in the US, with more than 100 advertisers across all major categories at launch. New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available, delivering viewers more options to choose a plan that best serves their needs to […]

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]

Global SVoD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion – showing that there is still plenty of growth left, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. “We estimate that Netflix will provide its hybrid AVoD-SVoD tier in 85 countries by 2028, with […]

Video commerce specialists QVC and HSN have launched on AVoD service Pluto TV. QVC and HSN are joining Pluto TV in the US as the only livestream shopping channels on the service. QVC and HSN, part of Qurate Retail, will offer Pluto TV’s audience some 40 hours a day of live vCommerce programming across both […]

Consultancy firm Deloitte predicts that by mid-2023, all major video subscription services will have launched an ad-funded tier alongside ad-free offerings in Europe. By the end of 2024, Deloitte predicts that half of these providers will also have launched a free ad-supported streaming TV (FAST) service. Additionally, around two-thirds of consumers will use at least […]