Advanced Television

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Research: Average consumer uses 11+ video services

Research from entertainment technology specialist TiVo finds that the average number of video services used by consumers has surpassed double-digits for the first time since TiVo started tracking this metric in the Video Trends Report in 2012, up to an average of 11.6 video services from 8.9 a year ago and 9.9 in Q2 2022. […]

March 2, 2023

Analysis: FAST to make up 20% of UK AVoD market

Findings released by Global Distributor Blue Ant International at London Screenings point to the significant growth in the UK’s emerging FAST arena over the next four years. Conducted by technology research firm Omdia as a follow-up to its recent global study on FAST, the UK-focused findings reveal that FAST will account for nearly 20 per […]

March 2, 2023

KC Global, Chicken Soup for the Soul expansion deal

Chicken Soup for the Soul Entertainment, a provider of content to value-conscious consumers, and Asian entertainment network and multi-channel operator, KC Global Media, have announced an agreement for the expansion of the companies’ international reach across free ad-supported streaming television (FAST) and AVoD. The agreement further enhances growth across Asia, featuring a fresh volume of […]

March 1, 2023

Report: AVoD drives N American OTT growth

North American OTT TV episode and movie revenues will reach $107 billion (€101bn) in 2028; up from $74 billion in 2022, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $30 billion from the $33 billion additional revenues, with Canada supplying the rest. […]

February 24, 2023

Barb commits to audience measurement expansion

Barb has committed to expanding its measurement of audiences to include fit-for-TV content on video-sharing platforms. This decision follows an industry consultation led by Barb in autumn 2022. Practitioners from across the UK TV and advertising ecosystem took part to establish a consensus on the type of content on video-sharing platforms that should be part […]

February 21, 2023By Colin Mann

What is FAST?

Free Ad-supported Television (FAST) is, as the name suggests, free and funded by ads, meaning viewers can watch live and on-demand content without having to pay for a cable package or streaming service. To viewers, FAST channels are almost indistinguishable from traditional linear TV, but instead of being broadcast, all the content is streamed. You […]

February 21, 2023

Forecast: MENA OTT revenues to double by 2028

Middle East & North Africa OTT TV episodes and movies will generate $5.69 billion (€5.32bn) by 2028; double from $2.83 billion in 2022, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Turkey, Israel and Saudi Arabia together will account for 55 per cent […]

February 16, 2023

XITE launches new music channels on Pluto TV

XITE, the music video platform, has launched three linear music video channels on ad-supporting streaming service, Pluto TV. The channels will focus on rock, country and gospel. XITE Rock features iconic rock and metal classics, as well as future legends and tracks from the alternative scene. The XITE Classic Country channel offers Country music video […]

February 16, 2023By Nik Roseveare

SpringServe Tiles boost for Rakuten ad campaigns

TV ad serving platform SpringServe has confirmed that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VoD platforms in Europe combining TVoD, SVoD and AVoD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation […]

February 16, 2023

Report: US streaming tops 5bn views in 2022

Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]

February 15, 2023