Advanced Television

Research

Info overload: it's 3.6 zettabytes

US households consumed approximately 3.6 zettabytes of information in 2008, according to the “How Much Information? 2009 Report on American Consumers,” released by the University of California, San Diego. One zettabyte is 1,000,000,000 trillion bytes, and total bytes consumed last year were the equivalent of the information in thick paperback novels stacked seven feet high […]

December 14, 2009

Weak economy boosts cheap STBs

Dell'Oro Group has reported that the worldwide Set-top Box market fell 10 per cent sequentially during the third quarter of this year to $2.6 billion. “The global economic recession has resulted in significantly less home construction and fewer residential home moves, causing pay-TV operators to struggle to gain gross subscriber additions,” said Greg Collins, Vice […]

December 11, 2009

PMPs continue to proliferate

Portable electronics device shipments will grow more than 10 per cent in 2009 versus 2008 according to market research firm, In-Stat. The category, which includes digital radio receivers, e-readers, edutainment toys, handheld game consoles, MP3 players, portable media players (PMPs), and personal navigation devices (PNDs), is expanding to over 400 million units in 2009. By […]

December 11, 2009

Record audiences for BBC Digital

This year BBC Three is on target to increase its share of 16-34 year olds to 4.4 per cent (from 4 per cent). Year-on-year growth on BBC Three is 9 per cent, making the channel the most watched amongst 16-34s with 4.8 million watching every week. Overall, reach among 16-34 year olds is up across […]

December 11, 2009

DTV sees strong growth in Hungary

In October 2009, the number of households in Hungary using digital television topped the 1.1 million mark, according to the flash report released by the National Communications Authority (NHH). According to NHH estimates and previous surveys, of the close to 3.8 million Hungarian households approximately 3 million subscribe to some sort of television service. The […]

December 11, 2009

DVR usage and online viewing continues to rise

Nielsen’s latest Three Screen Report reveals that while 99 per cent of video content in the US is viewed on traditional TV, DVR usage is up by 21.1 per cent since Q3 2008, while online video usage is up by 34.9 per cent. “Americans today have an insatiable appetite for not only content, but also […]

December 10, 2009

Teens still watch TV

Based on a Europe-wide survey of nearly 1,400 internet users aged 12-17 across seven major territories (UK, France, Germany, Italy, Spain, The Netherlands and Sweden), Forrster captured a number of key teen consumer trends: —TV is still the main media channel for teens. Reports of TV's death have been greatly exaggerated. European teens still spend […]

December 9, 2009

US advertising habits revealed

Market research company Synovate has released the findings of its global advertising study, shedding light on which media are the most effective in targeting Americans and their daily media habits. According to the study, Americans can’t live without the Internet, want to see advertisements that are innovative, and are open to new technologies that monitor […]

December 8, 2009

Shift in media habits across all ages

The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in consumer influence: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 per cent), Gen Xers (74 per cent) and Boomers (66 per cent) – […]

December 7, 2009

Italian TV market in 2009 worth E8.4 bn

From Branislav Pekic in Rome At the end of 2009, the Italian TV market (TV fee, advertising, subscriptions and on demand services) will be worth a total of E8.4 billion, growing to E8.9 billion in 2011, according to the latest research from ITMedia Consulting. DTH operator Sky Italia will become the largest broadcaster with E2.7 […]

December 1, 2009