The way audiences consume entertainment has changed massively over the last decade. Gone are the days when viewers were tethered to broadcast schedules or limited by physical media. Today the expectation is clear: entertainment should be instant, accessible and personalised. This cultural shift is being driven by two major factors: streaming platforms and online gaming […]
LG Electronics and Ubisoft are collaborating for the upcoming launch of the music-based dance video game, Just Dance Now, on LG Smart TVs. The game will be available from December through the LG Gaming Portal in North America and Europe. With over 135 million players worldwide, Just Dance Now offers dynamic choreography of hundreds of […]
Livewire, the gaming marketing company, has released research in partnership with PMCI Play that uncovers how gaming is shaping belonging, resilience and identity across generations. The Power in Play study surveyed more than 2,400 gamers across the US, UK, Canada, and Australia, with representation across age, gender, household income, and ethnicity. The research reveals how […]
Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at 32 […]
With billions in revenues, the gaming industry shows no signs of slowing down, reports Hub. Once considered a niche hobby, gaming now rivals film, TV and music as a dominant form of entertainment – especially among younger consumers. For today’s players, gaming isn’t just about competition or escape; it’s about connection. Whether teaming up online […]
A report from Ampere Analysis has found that announced game-to-anime commissions jumped 137 per cent year-on-year in 2024, overtaking comics to become the third-largest source of adaptations. With anime’s strong and growing appeal among gamers, video content producers are maximising game universes to reach established anime viewers and convert gaming audiences into new fans. As […]
KPIT Technologies, a specialist in software-defined vehicle development, has acquired a majority stake in N-Dream AG, the company behind AirConsole. KPIT, which previously held a 26 per cent share, will increase its ownership to nearly 90 per cent. This is pursuant to the disclosures to Securities and Exchanges Board of India made by KPIT Technologies. […]
Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching TV or listening to music. As this consumer group nears adulthood – turning 16 in 2026 – data Attest reveals they’re rewriting the rules of media, […]
In classic entertainment, luxury has always been tied to atmosphere — soft lighting, rhythm, precision, and that sense of expectation before the reveal. Whether in cinema or gaming, this feeling defines premium experience. Experts who have spent years studying how design shapes engagement have observed a fascinating trend: the most successful online platforms no longer […]
Netflix has announced plans to launch a new slate of party games on its service. “This holiday season, you’ll be able to go from Kpop Demon Hunters to party games for all your friends and family, without having to leave Netflix. We’re creating a completely new way to play games — one that’s as easy […]