In a broad expansion of its video service capabilities, Accenture has launched innovative features that strengthen its Accenture Video Solution (AVS) platform. The company also signed a new agreement with Ooyala, a leading video solutions provider, that leverages the enhanced platform to deliver more advanced video offerings to broadcast, cable TV, digital media, and telecommunications service providers.

The new features empower providers to monetise and manage video content more flexibly, faster, and at lower costs. These capabilities help providers deliver more personalised and engaging experiences to TV viewers – over any device or network.

“In this market platforms are prevailing faster than products,” said Francesco Venturini, global managing director for Accenture’s Media & Entertainment group. “Using the AVS platform’s expanding ecosystem, this new release enables service providers to access services more quickly and engage TV viewers better than ever.”

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