Hisense x Freely TVs surpass 1m sales
February 23, 2026
By Nik Roseveare
Consumer electronics brand, Hisense, is celebrating a milestone with sales of Hisense x Freely televisions surpassing 1 million units across the UK.
As the first television manufacturer to partner with Freely in 2024, Hisense has continued to evolve the at-home viewing experience, recently becoming the first to bring RGB MiniLED technology to the market. This display innovation uses three individual and independently controlled red, green and blue diodes to generate colour directly at the source – redefining colour accuracy, contrast and brightness for an immersive and cinematic experience.
Hisense recently became the second-largest TV brand within the UK, while also maintaining the position as the global number one brand for 100”+ televisions.
Freely, launched in 2024 by Everyone TV (a joint venture of the BBC, ITV, Channel 4 and 5), delivers over 60 live channels and over 75,000 hours of on-demand entertainment at the push of a button – all that is required is a Wi-Fi connection.
Jonathan Thompson, CEO at Everyone TV, commented: “Freely is uniquely built on the principle of partnership. By bringing together British broadcasters and manufacturers, we’re creating a TV experience rooted in collaboration and genuine choice for viewers. We’re delighted to be part of Hisense’s success and growth in the UK, as they become a major force in the UK TV market. Their commitment to simple, high quality TVs at a range of price points is resonating strongly with viewers, making brilliant free TV easy to enjoy, all in one place. We’re also seeing this momentum play out on Freely, with growth accelerating as more viewers discover just how simple it is to jump into great content. And with a huge summer of sport ahead, including every World Cup match streamed live on Freely, our continued partnership with Hisense means audiences can look forward to an even better, more seamless viewing experience. Together, we’re making it easier than ever for people across the UK to enjoy brilliant free TV, however they choose to watch.”
Howard Grindrod, Vice President at Hisense UK, added: “Our partnership with Freely has played a key role in the continued evolution of our core product range, ensuring it meets the needs of today’s consumers. Freely offers a convenient, market-leading solution and reaching one million Hisense x Freely TV sales is a milestone that we’re extremely proud of. Looking at an exciting year ahead, our focus remains on pushing the boundaries of at-home entertainment, particularly as an Official Sponsor of the FIFA World Cup 26™. We want fans from every corner of the globe to fully immerse themselves in the action from the comfort of their homes, with UK audiences also able to witness every memorable moment through Freely.”
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