MultiChoice scraps annual DStv price rises
February 23, 2026
By Chris Forrester
South Africa’s DStv subscribers will not face an annual price increase, marking a significant strategic shift under new owner Canal+.
In an interview with local press, newly appointed MultiChoice Group CEO David Mignot confirmed that the company will not raise DStv prices in April, breaking with a longstanding tradition of annual increases that had become as predictable as they were unpopular with consumers.
“No, we are not,” Mignot said, when asked whether MultiChoice would increase pricing in April as it has done every year for many years. “I want to give a clear answer, because we are building subscribers, so it’s not the right time to increase pricing.”
“We are not planning, as we speak, any price increase,” he added, but did not rule out price adjustments later in the year, should they be necessary, especially if South Africa’s Rand were to weaken sharply.
Under MultiChoice ownership customer cancelled at an alarming rate, losing 2.8 million broadcasting subscribers in the two years to March 31st 2025 – with about half of those losses coming from South Africa alone.
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