Gravity Media and LA-based Green Couch Entertainment have announced a strategic partnership to develop and produce unscripted formats for international broadcasters and streaming platforms. 

Unveiled ahead of MIP London 2026, the partnership brings together Gravity Media’s TV studios, production hubs and technical expertise across UK, Australia and Europe combined with Green Couch Entertainment’s format creation and global development pedigree. This unique collaboration will deliver a regular pipeline of programming and content for the Format Lab. 

The Format Lab will focus on game shows, social experiments, and entertainment offerings built for international adaptation, with an emphasis on scalable IP and integrated brand partnerships. 

“As the content landscape continues to evolve, partnerships like this allow us to move faster, think bigger, and build IP that travels globally,” John Newton, Chairman and CEO of Gravity Media, said.  “Green Couch Entertainment brings inventive creative instinct and strong understanding of how to build formats that resonate with today’s streaming audiences. Combining that with Gravity Media’s production ecosystem creates a powerful platform for scalable, high-quality unscripted programming.” 

As part of the collaboration, the Format Lab and Green Couch Entertainment will co-develop new formats from the ground up, where they already have global partners on the horizon, all whom leverage Gravity Media’s vast studio infrastructure and Green Couch’s creative leadership to deliver cost-efficient, high-impact productions tailored for streamers and broadcasters worldwide.  

The Format Lab will also consider third party ideas and pre-existing formats delivering pilots and series at considerably reduced cost while building advertiser integration directly into format design. 

“Gravity Media gives us a true global production backbone – not just studios, but a deep understanding of how to operationalize ambitious ideas thanks to Gravity Media’s prowess in delivering live sports and entertainment coverage” said Scott Weiner, Founder of Green Crouch Entertainment. “This partnership allows us to focus on what we do best: creating bold, talent-driven formats, knowing we have the scale and execution to support them.” 

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Tags: gravity, London, production