The British Board of Film Classification (BBFC) has launched a voluntary online ratings scheme, extending its established ratings labels to digital downloads and computer games.

Web stores and services that sign up to the content ratings system, called BBFC Online, will apply the guidance labels to downloaded and streamed films, TV shows and computer games – whether distributed via the Internet, TV set-top boxes, games consoles or mobile devices. The new online scheme features the eight familiar BBFC ratings symbols including U, 15 and 18 seen in cinemas and on DVD releases.

The BBFC said several “key media players were poised to sign”, while Warner Bros, 20th Century Fox and Walt Disney Studios Home Entertainment Europe have already joined.

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