Supponor, recently acquired by TGI Sport and a specialist in virtual advertising for sports, has delivered the first-ever deployment of its virtual advertising (VA) technology for the Hellenic Football Federation (HFF), the governing body of Greek football, during the Greek men’s national team UEFA Nations League fixture between Ireland and Greece, held at Dublin’s Aviva […]
TGI Sport, a specialist in sports technology and media rights, has announced an agreement to acquire Supponor, the live media virtual advertising company, with proprietary technologies and software that delivers virtual ads across live sports broadcasts worldwide. The deal is scheduled to close mid-summer. Since 2019, TGI Sport has been a Supponor minority shareholder, collaborating […]
Supponor, a technology provider in virtual advertising for sports, has announced record deployment figures for its award-winning AI-based virtual advertising platform Supponor AIR. In a successful 2023-24 sports season, the technology was implemented in over 10,000 feeds at almost 3,000 live events at 200 stadiums and arenas across every continent, encompassing a wide variety of […]
Supponor, a specialist in virtual advertising, and TGI Sport, a tech-led global sports media agency, have announced a partnership in the South American region. This strategic collaboration will enable Supponor and TGI Sport to combine their expertise and resources to offer tailored virtual advertising services to different sports partners in South America. Leveraging Supponor’s innovative […]
Supponor, a specialist in the virtual advertising industry, has announced the appointment of former BT Sport Managing Director, Simon Green, as its new CEO. He replaces James B. Gambrell, who steps down from the role to serve as a Non-Executive Director. Green moves from his role as Supponor COO, while Gambrell, who has been key […]
Supponor, a specialist in virtual advertising industry, has announced that Spanish La Liga F El Clásico will mark the first-ever use of virtual technology in a women’s football match. This initiative includes the activation of virtual on both 1st and 2nd LED row combined (one animation only split between the two rows, so called domination) […]
Supponor, the virtual advertising technology solution provider in sports, and Mediapro, the TV production and marketing rights agency in the sports and entertainment industry, have announced the long term renewal of their long-standing partnership. This agreement further cements the decade-long partnership between Supponor and Mediapro; underlining Supponor’s most enduring commercial relationship and recognising Mediapro as […]
The National Hockey League (NHL) has announced MVP Index, a sponsorship measurement and valuation platform, will become the NHL’s strategic partner for valuation and asset measurement for the League’s award-winning Digitally Enhanced Dasherboards (DED) programme. DED, an advanced approach to dynamic dasherboard advertising, debuted at the start of the 2022-23 season and allows for the […]
Supponor, a specialist in the virtual advertising industry, has announced that it exceeded its targets to double the deployment of its award-winning AI-based virtual advertising platform Supponor AIR, growing beyond the 1,000+ events delivered in the 2021-22 season. The technology was implemented in close to 3,000 live sports events across every continent, encompassing a wide variety […]