Advanced Television

Prime Video

Report: TV premieres of US content drop in 2024

Luminate, the entertainment industry’s data partner, has unveiled its 2024 Year-End Film & TV Report. The report delivers insights surrounding the volume of TV and film content being produced in the US. This year’s report also includes streaming viewership metrics from the company’s Streaming Viewership (M) tool, along with consumer behaviour data from Luminate’s Insights […]

January 23, 2025

Max/Starz bundle launches on Prime Video US

Prime Video, Starz and Warner Bros Discovery announced the launch of a new Max/Starz bundle for customers to seamlessly subscribe to both streaming services through Prime Video in the US Customers can access the ad-free Max and Starz bundle for $20.99/month, an approximate 25 per cent savings. “We are thrilled to team with Prime Video […]

January 23, 2025

Report: YouTube achieves record share of TV watch time in US

Nielsen’s The Gauge report for the December 2024 interval was bookended by the Thanksgiving and Christmas holidays, both of which are historically known for accumulating high volumes of TV viewing in the US. These drivers contributed to a 4 per cent increase in overall time spent watching television compared with November, with each holiday also […]

January 22, 2025

Research: Content preferences continue to diversify

Data from PlumResearch, presented at Content Americas, reveals major shifts in the TV streaming market in 2024. Consumer preferences continue to diversify, with Spanish-language content on streaming platforms rising by 73 per cent over the past five years. Additionally, content from LatAm on services like Netflix, Disney+ and Prime Video has surged by 300 per […]

January 22, 2025

Prime Video announces new cast members for Wheel of Time Season 3

Prime Video has announced that Isabella Bucceri, Nukâka Coster-Waldau, Salóme Gunnarsdóttir, Björn Landberg, Synnøve Macody Lund, Shohreh Aghdashloo, Olivia Williams, Luke Fetherston, Callum Kerr, and Nuno Lopes have joined the cast for the series’ highly anticipated third season, premiering globally on March 13th on Prime Video. This news also marks the new year’s return of #WOTWednesdays, […]

January 15, 2025

Prime Video US adds Willow Sports, Willow.tv

Willow, the sports streaming service offering live and on-demand cricket, has announced that its FAST channel, Willow Sports, and its add-on subscription, Willow.tv, are now available on Prime Video in the US. These two offerings provide fans with access to both premium subscription content and free live cricket. To celebrate this launch, Willow Sports will […]

January 9, 2025

Report: Music sales at 20-year high; video games decline

Streaming services and the retail-led vinyl revival pushed UK music consumption and recorded music revenues in 2024 to a 20-year high and an all-time record, exceeding the pinnacle of the CD era, according to annual figures released by digital entertainment and retail association ERA. Consumption reached the equivalent of 201.4 million albums a year. Streaming […]

January 8, 2025

Openreach: UK broadband usage up 10.5% in 2024

According to Openreach’s annual update, broadband traffic across the UK increased by 10.5 per cent in 2024 to 103,590 Petabytes (PB) of data. A closer look at the numbers reveals that peaks coincided with specific online events, such as Prime Video’s Premier League coverage, the release of popular gaming title downloads, the setup of new […]

January 7, 2025

Italy: Prime Video makes gains on Netflix

In September 2024, 15.87 million unique users accessed SVoD services in Italy, an increase of 567,000 compared to the same period a year earlier. According to Italy’s Communications Authority (AgCom), Netflix experienced a 7.3 per cent annual decline in unique users to 8.1 million but still remained the platform with the most subscribers. Second-placed Prime […]

January 3, 2025From Branislav Pekic in Rome

Prime Video’s TNF coverage sets US viewing records

Prime Video’s third exclusive season of Thursday Night Football (TNF) set new all-time highs and once again registered double-digit, year-over-year audience growth. “Prime Video continues to build TNF into one of the most valuable franchises in media, with best-in-class production quality, AI-powered innovations, interactive advertising offerings, and rising viewership among current and future generations of […]

January 3, 2025