With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]
Bell Canada has announced it is launching a direct-to-cell satellite service in 2026 – offering customers video, voice, text and broadband data – through a partnership with Texas-based AST SpaceMobile. It’s the latest effort by the Canadian company to provide connectivity to the country’s most rural and challenging geographies, as global space companies race to […]
Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences. Launching this April, Club Canela will allow registered […]
Warner Bros Discovery (WBD) has announced that Robert Gibbs has been appointed Chief Communications and Public Affairs Officer. In this newly created role, he will oversee WBD’s corporate and business communications as well as public affairs. An experienced and proven communications and public policy leader, Gibbs will officially assume the role on August 5th and […]
At AWS re:Invent, Amazon Web Services (AWS), an Amazon company, announced that Television New Zealand (TVNZ), New Zealand’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like […]
Christmas TV ads in 2023 have delivered a 67 percentile improvement on effectiveness – based on metrics from Kantar, including consumer enjoyment, entertainment and the incorporation of the brand – compared with 2021 when festive campaigns languished in the bottom 16 per cent of all ads on average. Using facial coding technology, which analyses viewers […]
iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year. During the first half of 2023 (January 1st – June 30th), iSpot data reveals there […]
Prime Video has announced a feature documentary film from Roc Nation, Known, and Creative Control that chronicles the history of a storied basketball tradition, the McDonald’s All American Games. The documentary will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. Michael Jordan, LeBron James, Kobe Bryant, Candace Parker, Shaquille O’Neal […]
Singapor’s StarHub has announced that six companies have come on board as sponsors for its broadcast of Premier League, whom it will work with to enthral fans with the most scintillating and immersive football viewing experience. The companies are Presenting Broadcast Sponsor Income; Gold Broadcast Sponsors Ogawa, Carlsberg, IG Asia, Lazada; and Broadcast Sponsor McDonald’s. Income will be supporting StarHub’s broadcast of Premier League for the […]
YouTube is ranked number one in the 50 Coolest Brands for Kids & Teens unveiled by Beano Brain, the specialist kids and family insights agency. Netflix, McDonald’s, Amazon and Disney make up the rest of the top 5 according to the survey of 30,000 7-14 year olds. There were some notable gender differences, with social […]