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Research: Canadians biggest consumers of true crime

Canadian audiences watched more true crime on Netflix than subscribers in any other country last year, according to research by Digital i. Data first presented by media consultant Beatrice Rossmanith at Series Mania Forum shows that 60.7 per cent of Canadian Netflix subscribers watched at least 20 minutes of a true crime title in 2024. […]

April 1, 2025

Data: Bluey tops YouTube and streaming in US

Australian animated hit Bluey was the most widely watched pre-school title on YouTube in the US in 2024, according to research from Digital i. Data shows that content from the official Bluey YouTube channel was watched by 24 per cent of US accounts in households where 0-5 year olds are present between December 1st 2023 […]

February 13, 2025

Data: Long-form content takes 73% of YouTube US viewing time

Consumption of long-form content on YouTube is rising rapidly in the US, accounting for 73 per cent of all viewing time on the platform by the end of October 2024, according to research by Digital i, a provider of cross-platform streaming data and analysis. Findings showed that average viewing time spent by US YouTube users […]

February 6, 2025