ITV’s research titled Hey Hunni: the ultimate guide to Hun Culture has explored the phenomenon of Hun Culture using semiotic, qualitative and comms planning techniques and identifies the audience opportunities for brands. Hun Culture is a form of entertainment that centres around the persona of ‘hun’, a frivolous, camp and deeply relatable personality that is […]
The BBC has reported strong year on year growth for its iPlayer streaming service, and is outstripping all its competitors across all audiences – powered by creativity and storytelling from across the UK. The service continues to break records – with viewing up over 20 per cent in 2024 so far. BBC iPlayer’s viewing growth […]
UK commercial PSB Channel 5 and its free streaming service, My5, will relaunch in 2025 under a unified parent brand of 5 across linear, streaming and digital platforms – giving its audience access to its range of programming and content, wherever and whenever they want it. As part of the relaunch as 5, the free streaming […]
Research from Parks Associates shows that consumer habits continue to shift around video viewing – now 71 per cent of US internet households use an SVoD service, 42 per cent use an AVoD and/or FAST service, and 18 per cent use a TVoD service. “Competition is fierce, and the pressure is on to offer unique, […]
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the global video streaming landscape. Kantar’s EoD study uncovers the following behaviours within the global VoD market between April to June 2024: Ad-supported streaming saw significant growth in Q2 2024, with AVoD increasing by 10 per […]
For the first time, less than half of 16-24-year-olds (Gen Z) are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits. Just 48 per cent of young audiences tuned in during an average week last year, down from 76 per cent in 2018. Children aged 4-15 […]
With the Olympic Games Paris 2024 fast approaching, Canadian state broadcaster CBC is ensuring Canadians have everything they need to cheer on Team Canada whenever and however they choose. Leading up to and throughout the Games, exciting new content will be released daily across CBC’s multiple platforms, including TV, web, mobile apps and social media, […]
Samsung Electronics has confirmed that its Tizen OS will be embedded in Loewe’s latest premium TV, Stellar, now launching in Europe. According to the company, this is a significant milestone for the Tizen Licensing Programme, which started in 2022 and is now rapidly growing in Europe and worldwide. “This new collaboration with Loewe ensures that […]
Streaming tech company Bedrock has released a fully dedicated version of M6+, the AVoD streaming platform by Groupe M6 on Apple Vision OS to coincide with Apple Vision Pro’s opening weekend in Europe. Following the successful launch of M6+ in May 2024, Bedrock aims to to enhance the platform’s user experience by ensuring compatibility with […]
July 16th marks the launch of multichannel provider UKTV’s new Masterbrand ‘U’, which sees its free streaming service transition to U and its free-to-air channels become U&Dave, U&W, U&DRAMA and U&YESTERDAY. Viewers will see the changes on air and across platforms, with all assets reflecting the new brand design system. To kick off the launch, UKTV has teamed up […]