YouTube has confirmed it will stop offering paid channels, which were launched in 2013 as one of the video portal’s first attempts at charging for content. The service let people pay a monthly fee to access individual YouTube channels from providers such as National Geographic and Sesame Street. However, the service was not popular with […]
Big data and business intelligence online media services specialist NPAW (Nice People At Work) has revealed overlapping metrics built into its YOUBORA Infinity platform to help subscription-based video-on-demand services (SVoD) identify multiple, simultaneous uses from a single user account. Fraud detection is part of YOUBORA Infinity’s module, SmartUsers, to help customers predict churn, identify customer […]
To mark 12 years since its launch, Google’s online video portal YouTube is undergoing a redesign – with a brand new logo – and adding a raft of new features. The updates will start rolling out effective immediately, with an onus to keep the YouTube brand legible across both desktop and mobile. In a blog […]
YouTube is racking up 1.5 billion monthly viewers in part through a big jump in big-screen viewing, according to parent company Alphabet at its Q2 results. Google CEO Sundar Pichai said
BuzzMyVideos, the next-generation and creator-first digital media company, has announced the launch of a Thumbnail Editor, their new audience development tool, which is designed to increase content discoverability and reach in today’s crowded content space of social video platforms. With the launch of Thumbnail Editor, BuzzMyVideos says it has has expanded its content optimisation and […]
A study from Newsflare reveals the current level of mistrust for the UK media, with findings showing just 22 per cent of people always believe the information reported by news sources. A further 42 per cent of people say they have seen or read a piece of news recently that they didn’t believe to be […]
Nielsen has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. With this launch, Nielsen Digital […]
In a 13-country study by Ampere Analysis, Saudi Arabian internet users top the list for accessing TV and video content online. They are also setting the pace for viewing that content on their smartphones and tablets. 87 per cent of viewers in Saudi Arabia watch online video content on their smartphones versus a survey average […]
The Associated Press will work with social media management platform SAM to launch the AP Social Newswire, a feed of user-generated content (UGC) being vetted and verified by AP’s social media experts and editors across the globe. The AP Social Newswire will allow customers to discover and inspect user-generated content as it comes into the […]
The music industry is navigating a period of significant change. But while physical sales have been on the decline, advertising- and subscription-funded streaming have been a source of growth. In a new paper published by YouTube, it says it paid out over $1 billion to the music industry from ad revenue alone in 2016; and […]