Advanced Television

Big Data

OMG first NBCU Audience Insights Hub partner

NBCUniversal has announced that Omnicom Media Group (OMG), the media services division of Omnicom Group, will be the first agency to integrate with the NBCU Audience Insights Hub, the company’s proprietary data clean room environment that unlocks data interoperability between NBCUniversal and its partners. By integrating with the Audience Insights Hub, OMG will be able […]

March 14, 2022

ITV revenue up but ITVX sees shares fall

UK commercial broadcaster ITV has reported a strong 2021 with record revenues and revealed an acceleration of its digital strategy which will see the launch in Q4 of ITVX, which it says is the first integrated AVoD/SVoD platform in the UK. But despite the revenue record, softer forecasts and the looming costs of the streaming […]

March 3, 2022By Colin Mann

iSpot acquires Tunity

Marking its third major acquisition in 14 months, real-time TV measurement company iSpot is expanding its cross-platform viewing verification capabilities through the acquisition of Tunity, the TV-viewing solutions and analytics company that measures consumer viewing habits in public locations nationwide. In Tunity, iSpot says it picks up an innovative company with network and brand adoption […]

March 3, 2022

VIZIO, TransUnion data deal

Connected entertainment platform specialist VIZIO has unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices. The expansion is fuelled by a partnership with consumer credit reporting agency TransUnion to incorporate its TruAudience Identity and Data […]

February 23, 2022

Sabio to acquire Vidillion

Connected TV technology provider Sabio has entered into a definitive asset purchase agreement to acquire all of the assets of US-based CTV supply side platform Vidillion in a combined stock-and-cash transaction. The Acquisition will be an Arm’s Length Transaction, as such term is defined in the policies of the TSX Venture Exchange. The Acquisition is […]

February 22, 2022

Tremor increases TV data reach to 44m US homes

Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]

February 18, 2022

D2C offering from Salesforce, AWS

CRM specialist Salesforce and cloud platform AWS have uunveiled an offering that they say combines high-quality video streaming technology with unique viewer data and feedback analysis tools to help content distributors deliver more scalable, personalised viewer experiences. “Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the key challenges content […]

February 17, 2022

Kantar introduces Video Streaming Report

Audience measurement services specialist Kantar has launched Video Streaming Report. Starting in Brazil, the tool enables subscribers to obtain a full picture of the viewing landscape. Through a single dashboard, data will be published daily, reporting viewing across all broadcast TV and VoD platforms including Globoplay, Netflix and YouTube. According to Kantar, the new service […]

February 9, 2022

Roku OneView launches Nielsen DAR audience guarantees

Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]

February 2, 2022

Report: Video everywhere driving heavy app usage

The Global Internet Phenomena Report from network intelligence specialist Sandvine, which aggregates data from more than 160 Tier 1 and Tier 2 fixed and mobile networks worldwide, reveals what the company describes as “unprecedented” trends, including: Rapid growth of 1 Terabyte per month ‘heavy app users’, a trend that is expected to accelerate with the […]

January 31, 2022