UK communications infrastructure and media services company Arqiva has created a cloud-based metadata management system for Digital UK, the organisation that leads the development of the UK’s biggest TV platform, Freeview. This system supports the migration of the Freeview Play service information platform to a highly-scalable public cloud infrastructure. The solution aggregates, manages and delivers […]
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]
As Formula 1 gears up to kick-start its interrupted season, cloud platform Amazon Web Services (AWS) and Formula 1 have developed six new, real-time racing stats that will roll out throughout the 2020 season, debuting at the season-opening Grand Prix in Spielberg July 3rd-5th at Formula 1 Rolex Grosser Preis Von Österreich. The statistics that […]
UK commercial TV marketing body Thinkbox’s Demand Generator optimisation tool, developed by Gain Theory, MediaCom and Wavemaker and released at the end of 2019, has been expanded and enhanced to offer users greater flexibility to tailor its output. The Demand Generator enables marketers to determine the optimal advertising media mix specific to their business and […]
Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]
Pay-TV platform COSMOTE TV, part of the OTE Group, has gone live with video technology specialist Synamedia’s Media Streamer CDN platform for its new streaming service. Synamedia’s virtualised Media Streamer platform is deployed on a distributed private cloud architecture, providing high-performance edge caching and streaming through a network of servers deployed locally across cities throughout […]
The Covid-19 pandemic has accelerated anticipated broadband consumption trends by almost one year and has exponentially increased the number of >1TB/2TB ‘power users’, according to the Q1 2020 OVBI (OpenVault Broadband Insights) report from broadband technology solutions and industry analytics provider OpenVault. Driven primarily by subscriber self-quarantines during March, average consumption at the end of […]
The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is launching a new study with advertising research specialist Pre-Meditated Media and attribution, advertising, and data provider Janus Strategy & Insights to develop best practices in the […]
Video software provider Synamedia has partnered with Google Cloud to expand its video network portfolio with new OTT ‘as a service’ offerings. It suggests this enables the company further to address customer needs for high availability, increased scalability and maximised performance for OTT services while simultaneously reducing operational costs and complexity, particularly with live sports […]
Research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing. Consumer Trust in Digital Marketing, which surveyed nearly 14,000 consumers in 23 countries, uncovers consumers’ concerns with digital marketing and suggests important considerations for marketing on digital platforms: On average, two times more consumers say TV […]