Google and US Spanish-language content and media company Univision have agreed a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic […]
Cross-platform TV ad measurement TVSquared has been onboarded by video advertising platform SpotX as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX are supporting CTV’s global growth by delivering brand lift, reach, sales, and […]
Atv talks to Martin Bergenwall of Verimatrix about Streamkeeper and the all-new hyper-flexible SaaS Secure Delivery Platform Founder Roy Taylor talks to A-tv about Ryff, the AI driven product placement solution and market. ATV talks to Christian Lefebvre of Technicolor about the changing landscape of OTT and the abiding importance of the STB and […]
Media data and analytics company Nielsen has launched Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen’s premier audience insights platform, NPOWER, that it says provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers […]
Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded licence agreement protects consumer privacy data and includes first-party matching rights to […]
Cloud platform Amazon Web Services and Formula 1 are introducing six new F1 Insights powered by AWS that will roll out through the 2021 racing season. The new additions mean a total of 18 AWS-powered stats will be available to fans by the end of the season. F1 Insights powered by AWS are real-time racing […]
Brazilian media company Globo and infrastructure, platform capabilities and industry solutions provider Google Cloud have agreed a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company. Over the next several years, Globo will use Google’s experience in data management, […]
Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]
Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]
Content discovery and viewer analytics solution specialist ThinkAnalytics has unveiled Personalized Images, which recommends personalised images from multiple catalogues on the UI, content carousels and programme guides based on the viewer’s interests and profile. Personalized Images applies advanced AI techniques and information science to automate the process of selecting the best and most appealing image […]