ITV has commenced a clear-out of its airtime sales team with the departure of long-serving sales director Gary Digby and key members of his staff. Digby was accorded a great deal of credit for ITV’s performance in 2010, when in a market that saw 14 per cent growth it increased sales by an estimated 15.4 […]
Spain’s Supreme Court has come down in favour of the tax imposed on telcos to finance national public broadcaster RTVE a year after it was stopped from selling commercial advertising. Telefónica, Vodafone and Ono had petitioned the Supreme Court to stop the telco tax – 0.9 per cent of turnover – on the basis it […]
2011 is the year mobile advertising will finally come of age thanks to smartphones, says Enders Analysis. “The explosion in smartphone sales and even faster growth in mobile internet usage is driving commensurate growth in advertising inventory,” Enders says. Spending on mobile in the UK will grow from £46 million (€53.3m) in 2009 to £419 […]
Starcom MediaVest Group (SMG) and DirecTV, have unveiled an agreement in principle for SMG to assist DirecTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to provide its clients with the ability to […]
Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to researcher eMarketer. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion compared with an 8.2 per cent decline to $22.8 billion for print newspaper ads. “This is a tipping point,” […]
As expected, Ofcom has confirmed that product placement will be allowed on UK television from the end of February. The media regulator has published a set of rules that will govern how products can be promoted as part of a revised broadcasting code following a consultation with the industry. Ofcom’s new rules “will enable commercial […]
Polish telco Netia has commenced a trial IPTV services in the cities of Wroclaw and Torun. The trials are e available to around 25,000 households. Netia is also testing VDSL2 technology, and hopes to offer speeds of up to 50 Mbps using VDSL2, and up to 100 Mbps over its Ethernet network. The base package […]
Watching a television show from a digital video recorder (DVR) gives viewers a chance to skip commercials, but new research suggests that owning a DVR does not influence the demand for advertised products despite its ad-skipping feature. It appears that, only a small percentage of ads were fast-forwarded by DVR users who participated in the […]
Following their tough fight over football TV rights, which has gone as far as involving Courts actions, Mediapro, the main shareholder in the commercial TV channel La Sexta and owner of pay TV channel Gol TV, and Prisa, owner of pay TV channel Canal Plus, are again the main figures in a fierce battle to […]
Further to the announcement that Ofcom is set to give final approval to product placement to come into force in February 2011, Visionradio is preparing to revisit its ‘easy2 TV’ Interactive Advertising system developed initially as a concept in 2008. “TV is one of the best mediums for creating a desire for a product or […]