Europe’s online advertising market grew 14.5 per cent year-on-year to a market value of €20.9 billion. By comparison the overall European advertising market – excluding online – grew at just 0.8 per cent in the same time period. IAB Europe’s annual AdEx Benchmark survey shows that 1 in 5 advertising Euros in Europe is now […]
Thinkbox’s new TV advertising campaign promoting the power of TV advertising and featuring Harvey and Rabbit is now Shazam-enabled across ITV’s broadcast and online channels. Viewers who have downloaded the Shazam App on their smartphone can now use its audio-recognition technology to access extra content, including an exclusive new short film of Harvey and Rabbit, […]
Guardian News & Media has partnered with Rightster, the video distribution and monetisation solutions provider, to enhance and manage its YouTube channels. The partnership aims to make accessing the Guardian’s award-winning multimedia content easier for YouTube users, whilst effectively building new engaged audiences and digital revenues. Announcing the partnership, GNM revealed that its Three Little […]
FourthWall Media announced a technology licence agreement with Microsoft Advertising whereby FourthWall will license a set top box data collection and report processing system from Microsoft Advertising. FourthWall will assume daily operations of Microsoft Advertising’s set top box collection and analytics framework as part of the FourthWall AdAim Network. In return, Microsoft Advertising will continue […]
Studies by Ipsos MediaCT and HearWatchSay shows that multitasking is a popular activity while consumers are watching live TV, with 63 per cent of respondents reporting that they used a connected device for at least a few minutes the last time they watched live TV. Fifteen per cent used more than one device. The survey […]
The May 14th news that India’s broadcasting regulator is changing the rules on advertising has created some major headaches for local broadcasters. The new rules are wide-reaching but the main problem focuses on the maximum ‘12 minutes in any hour’ limit. Bosses from India’s general entertainment channels met in Mumbai and Delhi on May 15 […]
Shazam-enabled advertising during ITV’s Britain’s Got Talent marked a major milestone for interactive adverts in the UK. Around 50,000 viewers used the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks in Saturday’s final. Fans of the show who had Shazam on their smartphones […]
India’s media regulator has upset most broadcasters by limiting the number of TV ads that can be shown in any 1 hour period to 12 minutes. Worse, as far as broadcasters are concerned, is that unused ad-minutes cannot be carried over. This reverses a pattern of operation where broadcasters could average their ad-minutes transmitted from […]
US Dish satellite subscribers will now get feature giving the choice to automatically skip over commercials. The new ‘Auto Hop’ capability for the Hopper whole-home HD DVR system is being activated this week, and it allows customers to skip all commercials for most recorded primetime HD programmes shown on ABC, CBS, FOX and NBC when […]
UK’s ITV and Shazam, the media discovery company, have confirmed the UK’s first Shazam-enabled ads will feature in the Britain’s Got Talent Final on Saturday 12th May. Following on from the partnership announced last month, which saw ITV become the exclusive UK distributor for Shazam functionality in UK broadcast advertising, ITV has signed up Pepsi […]