The X Factor final is the biggest weekend of the year for TV advertising – but with audiences down since last year, advertisers are challenging ITV’s right to demand exorbitant rates for next month’s final. ITV1’s show, now into its eighth series, remains the most popular show on British television. But the channel faces a […]
Advertising in VoD programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) – a US industry-wide research initiative to measure the impact of advertising within free VoD. The study, which examined the viewing behaviour of more than 1,000 consumers, revealed […]
Freesat, the free satellite TV service, is launching its new advertising campaign: “Freesat. Satellite TV made easy.” Set to launch during I’m A Celebrity…Get Me Out Of Here on Monday 21st November, the 30 second commercial runs until January 2012. Viewers will see the return of the Freesat 1 satellite space station orbiting earth and […]
Sharpstream are rolling out the Adswizz intelligent advertising system onto their content delivery network. Adswizz – not available before via a UK distributor – offers ad replacement services and detailed analysis of listener figures for its clients. The technology allows stations to gather lots of information on who is listening and target ads accordingly. It […]
A majority of consumers are unhappy with the amount of commercial messages they see on social networks, a global survey has found, even as Facebook and Google+ introduce more brand advertising to their online communities. About 57 per cent of social network users in developed countries – and more than 60 per cent in the […]
Microsoft, AOL and Yahoo have announced agreements that they hope will dramatically improve the process of buying and selling premium online display ads. The agreements will allow ad networks operated by Yahoo, Microsoft and AOL to offer each other’s premium non-reserved online display inventory to their respective advertising customers. While agencies and advertisers can continue […]
Iran’s state broadcaster has transmitted an interview with the country’s police commander warning companies, businesses and private individuals that they must not advertise on “foreign satellite TV networks”. Officially, watching satellite TV in Iran is illegal and dishes and receiving equipment can be – and often is – confiscated. However, a growing number of channels […]
Up to 50 per cent of all video ads served on YouTube are now skippable says the company. YouTube introduced the skippable format, In-stream, last December as the first of a series of interactive video ad formats launched under the TrueView brand. The In-stream format lets viewers skip the ad after five seconds and is […]
Product placement has come to Coronation Street after ITV signed a deal with the Nationwide Building Society that will see one of its branded cash machines set up in the corner shop. The machine will appear on screen from November, along with a branded sign outside the shop. Nick Price, from MPG Media Contacts, who […]
Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]