Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40 per cent of tablet owners and 30 per cent of smartphone users responding to its UK Connected Devices survey agreed that “advertising is acceptable” on […]
City University London and Hub TV – a multi-platform production company – are partnering to develop new technology that will hope will make online video more interactive, resulting in a better experience for users and increased revenues for brands. Currently, online interactive video has limited capabilities – users can only click through to related content […]
The legal ban on advertising on RTVE may come to an end over the next few months as the new Government is considering its reintroduction. In a move to tackle the budget deficit, the Government has tightened the screws on RTVE by reducing by €200 million its state subsidy out of the total RTVE’s annual […]
Video-on-demand film service Blinkbox has struck a deal with MediaCom to get exclusive access to the ad inventory on its connected platform. MediaCom’s clients, which include BskyB, will be able to run exclusive ads through Blinkbox’s platforms, including PC, PS3 and Samsung Smart TVs.
Customers’ adoption of new viewing formats, including VoD and viewing on media tablets and smartphones, will cause up to $22 billion (30 per cent) of the US pay-TV advertising market to shift to new formats by 2016. Western Europe will see similar shifts, while the rest of world will lag in its transition of advertising […]
Channel 4 is to become the first advertiser to take over every digital screen on the London underground with a New Year’s Eve advertising campaign. The campaign, which showcases next year’s Channel 4’s shows, will include three 40-second video clips of its TV stars becoming “increasingly more debauched” over the course of the night. The […]
Rovi has revealed that BT, Red Bull TV, Honda, and Ladbrokes will develop interactive campaigns to run on the Rovi Advertising Network as part of the Rovi Smart TV Advertising program. These companies join Channel 4, which was one of the first to join the Rovi Smart TV program in the UK. The Rovi UK […]
Global TV advertising grew by 3.5 per cent in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant […]
UK’s Channel 5 is set to record its biggest TV advertising take with revenue up 28 per cent to more than £350 million this year owing to shows like Big Brother. Channel 5 has managed to increase its year-on-year TV advertising sales by about £70 million – the broadcaster made about £280 million in TV […]
Break Media, a creator and publisher of digital video content, has published the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to continue to increase throughout 2012. In addition to organic growth of budgets, the increase is projected to come from a number […]