India’s media regulator TRAI is looking at the altering the number of advertising minutes sold on Indian TV. A consultation paper (“Issues Related to Advertisements in TV Channels”) has been supplied to pay-TV and FTA channel operators asking for their comments. TRAI is proposing – for discussion – that FTA channels should be limited to […]
Thinkbox announced that it has appointed COG Research, the award-winning brand and communication insight specialist, to undertake a major new ethnographic study designed to help advertisers and agencies understand the context of 2 screening. ‘Screen Life: The View from the Sofa’ will film the living rooms of 20 TV households in the UK for a […]
GroupM and Nielsen have formed a partnership to create a new measurement service that will integrate media planning and measurement across television and the Internet. The goal is to overcome challenges posed by separate media planning, buying, and analysis processes for TV and the Internet, and to answer a growing demand by advertisers for cross-platform […]
SeaChange International has announced that Rogers Communications is dynamically inserting advertisements into Rogers On Demand programme streams during mid-roll breaks, achieving what it claims is a first among television operators in the US. As one of the systems integrators supporting Rogers, SeaChange added its Advertising Decision Manager to Rogers’ multi-vendor environment, which is based on […]
2011 was a bad year for Spain’s TV channels in terms of ad revenues. The TV ad market fell by 9.5 per cent to €2,237.2 million against €2,471.9 million the previous year, according to the latest data from consultancy firm Infoadex. Nationwide FT TV channels, which accounts for 88.3 per cent of all TV ad […]
Following 3.8 per cent growth in 2011, global advertising spending is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to Strategy Analytics. Although total UK advertising spending is expected to increase by slightly less than the global rate, at 4.2 per cent this year – to $20.9 billion – it […]
Digital content technologist Adobe has unveiled what it is claiming as the industry’s first fully integrated video technology platform, codenamed Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems […]
The UK advertising regulator has banned a TV ad by BSkyB aimed at users of its Anytime+ service after almost 100 complaints claimed it was misleading and unfair because Sky refused to offer the deal to all customers. The TV ad campaign, which ran with the line “welcome to the world of better offers”, targeted […]
Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]
The first ever commercial aimed at dogs has been created for UK television. The advert features high-frequency noises (above 17’000Hz) that can only be heard by canine ears. The advert, which is a spoof on the classic film “The Italian Job”, is interwoven with sounds including barking, whistling and doorbell-ringing to entice the attention of […]