Advanced Television

zefr

Zefr expands AI-powered suitability insights to YouTube Audio Ads campaigns

Zefr has announced that its Brand Safety & Suitability coverage now extends to YouTube Audio Ads campaigns, building upon its existing collaboration with YouTube to bring advertisers even greater transparency across their full media investment. Brands can now confidently measure new inventory in audio-first environments, reaching wider audiences across music, podcasts and other listening-forward content. […]

June 11, 2026

MRC grants Zefr accreditation for Viewability on YouTube

Zefr has been granted accreditation by the Media Rating Council (MRC) for independent third-party processing and reporting of YouTube viewability measurement via integration with Google’s Ads Data Hub (ADH), supporting Zefr’s offering of free, independent viewability reporting to advertisers. The accreditation follows a comprehensive audit conducted by an independent CPA firm engaged by the MRC. […]

January 28, 2026