StackAdapt, the AI advertising and orchestration platform, has announced the general availability of its Model Context Protocol (MCP) Server. This new integration makes campaign intelligence directly accessible within AI tools such as Claude. The MCP Server extends the capabilities of Ivy, StackAdapt’s AI marketing assistant, beyond the platform, allowing advertisers to monitor performance, audit creative, […]
Bridge Technologies will use the upcoming NAB 2026 show to announce that its VB440 production probe has been integrated into NEP Platform, the new software orchestration system launched by NEP Group. The full functionality of the VB440 will be deployable on a software basis through the platform, enabling NEP customers to instantiate Bridge’s best-in-class monitoring […]
StackAdapt, the AI advertising and orchestration platform, has announced the launch of its dedicated Live Events campaign workflow designed to help advertisers activate and manage CTV campaigns during live sports moments. The new workflow introduces a centralised planning hub, a dedicated campaign subtype, and enhanced pacing and frequency controls tailored for the short, high-demand event […]
Cleeng, the Subscriber Retention Management (SRM) pioneer,has announced a raft of new AI agents for its AI Assistant to accelerate decision-making and automate time-consuming operational tasks. These industry-first agents span the entire Cleeng portfolio to offer streaming and D2C subscription businesses actionable, intelligence-rich insights that increase retention. Cleeng is the first subscriber infrastructure company to […]
Dalet, a technology and service provider for media-rich organisations, has announced the commercial availability of Dalia, its media-aware, agentic AI solution designed to simplify complex media supply chain workflows through a natural-language user experience. Now commercially available, Dalia brings together a conversational interface, an orchestration layer, and a multi-agent intelligence framework that enables customers to […]
As software transforms the technology landscape, media companies are challenged to future-proof their operations with more agile solutions. Continuing its 40-year history of customer-driven innovation, NEP Group has announced the launch of NEP Platform, a new software orchestration system designed to meet this need, transforming the way the industry manages media infrastructure and hybrid workflows. […]
Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to research from Caretta Research produced in partnership with Zixi. The shift is already transforming live sports production. By moving contribution feeds and master control operations to IP and cloud infrastructure, broadcasters can scale coverage beyond the limits […]
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has announced the appointment of Peter Thordarson to the newly created role of Technical Account Executive. Joining ASG with nearly four decades of expertise, Thordarson brings a deep background in broadcast media engineering, management, and enterprise production. He reports […]
The Media Coding Industry Forum (MC-IF) has announced that Huawei has joined the organisation as a member, signaling growing confidence in the Versatile Video Coding (VVC) standard. As a member of MC-IF, Huawei joins a collaborative industry forum focused on building the VVC ecosystem. MC-IF members work collectively to address interoperability challenges between next-generation codecs […]
With businesses under more pressure than ever to demonstrate tangible returns on their AI investments, research from Extreme Networks suggests that executives and IT teams are building trust with AI – and now it’s time to deliver results and scale. As expectations around AI ROI continue to rise, projects need to deliver near-term value or […]