Sky Sports is readying to draw the curtain on a record-breaking Premier League (EPL) season. Heading into the final weekend, a total of 16.3 million viewers have tuned in to watch the Premier League this season, which is up 4 per cent on last year, which itself was a record-setting season. Across the EPL, EFL, […]
We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]
As the 2023-24 Premier League season kicks off, the realm of front-of-shirt sponsorships takes centre stage. Among the 20 teams in the league, seven have forged significant partnerships with betting brands. This trend, backed by a noteworthy investment of $71.79 million (€66.4m) and a market share of 35 per cent, underscores the dynamic intersection of […]
In addition to its exclusive coverage on BT Sport 1 and BT Sport Ultimate, BT Sport is making the 2023 UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League finals available to watch for free in the UK on TV, online or on mobile. All three European finals will be available for free […]
Little Dot Sport, Little Dot Studios’ sport specialist label, has been awarded the social media and digital content account for West Ham United Football Club, starting with immediate effect. The three year contract will see Little Dot Sport complementing West Ham’s in-house capabilities with its digital expertise, bringing more content from the men’s, women’s and […]
Premier League matches streamed on Prime Video on October 19th resulted in a record spike in internet usage, according to network data from connectivity provider TalkTalk. The new peak record of 9.105Tbps – the equivalent to downloading 379 hours of HD video per second – was set on TalkTalk’s network at 21:20 on October 19th, […]
On October 1st, a bespoke TV campaign, created in partnership between Sky Media and credit card and payment services provider, Barclaycard Payments, aired for the first time during Saturday’s Premier League coverage. The West Ham vs Wolves game saw 954k viewers at its peak at 6pm as West Ham scored the first goal of the […]
Pixellot, a provider of AI-Automated sports video and analytics solutions, and GG8 Sports, a provider of AI that generates professional-level-data insights to assess youth athletes, announced that they will provide high-quality broadcasting, game breakdown, analytics, and rich player performance data, respectively, for international youth football tournament the Mina Cup. Held in the United Arab Emirates […]
UNICEF UK Ambassador Robbie Williams will sing his iconic ballad Angels in front of 60,000 fans at Soccer Aid for UNICEF on June 12th. The pop superstar will take to the London Stadium pitch at half-time of the world’s biggest celebrity football match to deliver the performance. It will also be a coming home party […]
The Emirates FA Cup Third Round returns to the BBC and ITV in January with six live matches on the FTA channels as Premier League clubs join the knockout competition. ITV’s January 9th coverage, which includes both the West Ham v Leeds United and Nottingham Forest v Arsenal matches, will also include the FA Cup […]