V, the platform company behind VIDAA, has announced the expansion of its advertising collaboration with Rakuten TV Enterprise, the B2B arm of Rakuten TV, establishing a new partnership focused on in-stream video and native display advertising across key European markets, including the UK, Germany and France. The agreement enables Rakuten TV Enterprise to deliver targeted […]

Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, looks set to overtake LG’s webOS in European shipments, signalling a major shift in the competitive balance of the smart TV market. V’s rapid rise has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The […]

Everyone TV has unveiled Freely Spotlight Channels, an initiative that aims to increase monetisation opportunities for connected TV operating system (CTV OS) partners via the Freely TV Guide. Freely Spotlight Channels will be available on channel 31 and channels 90–99, with channel placement offered to CTV OS partners on Freely-enabled devices. V (formerly VIDAA), the company behind the VIDAA OS smart TV operating […]