Advanced Television

UX

Research: Poor streaming UX can erode loyalty

Research from CTAM, the entertainment and technology marketing organisation, and Hub Entertainment Research, the insights agency, tracking how people choose and consume content, reveals the streaming industry’s hidden retention challenge. Rather than price or content quality, the streaming user experience (UX) is cited by 36 per cent of viewers, and 43 per cent of viewers […]

July 7, 2026

VIZIO upgrades UX

Connected entertainment specialist VIZIO has unveiled an upgraded design and user experience for WatchFree+, VIZIO’s free streaming service that comes built into millions of VIZIO Smart TVs. This latest update features a new look and feel, intuitive Electronic Programme Guide (EPG), faster and easier navigation, and personalisation features to the free streaming service. WatchFree+ has […]

November 11, 2022

NPAW, 3SS actionable insights partnership

Set-top box software and multiscreen entertainment solutions provider 3 Screen Solutions (3SS) and video business intelligence and predictive analytics specialist NPAW have combined technologies to create a new, data-fuelled customer intelligence platform which they say helps operators prevent churn and enhance average revenue per user (ARPU). Bringing together two solutions, NPAW’s analytics platform is now […]

May 27, 2022