The 18th edition of TATA Indian Premier League (IPL) drew record viewership across JioHotstar and Star Sports Network in India. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an enhanced cricketing experience across TV and digital platforms. On JioHotstar, digital viewership of the first 3 matches was […]

Artist One Entertainment Group in partnership with Tata Communications, supported by a number of live production companies, have collaborated to launch their globally connected arena. Exclusively launching throughout AMC Theatres, Arena One is a collective of interconnected immersive venues, where fans, artists, and creators around the world will be able to see, hear and interact […]

Infront has been appointed by World Athletics to lead international media rights sales for the World Athletics Ultimate Championship, a new flagship event. The inaugural competition will take place at the Budapest National Athletics Stadium from September 11th-13th 2026. The partnership strengthens Infront’s longstanding relationship with World Athletics. This already encompasses international media rights to […]

Research from Tata Comms Media reveals that 98 per cent of enterprises now incorporate live video streaming for key events, such as major corporate announcements, product launches, customer conferences, investor calls or employee town halls. The Rise and Rise of Video and Live Streaming in the Enterprise report underscores the universal importance of live video, […]

Tata Communications has announced an upgrade to its AI cloud infrastructure in India, powered by Nvidia Hopper GPUs. The strategic collaboration positions Tata Communications as a key player in enabling AI applications across a wide spectrum of industries — including manufacturing, healthcare, retail, and banking and financial services — and equipping them with the computing […]

Research from Tata Comms Media reveals that global corporations overwhelmingly view video as a vital element of their communications strategies with customers, investors and employees, now and in the future. Moreover, almost half of companies are boosting their budgets in this area by more than 50 per cent. Tata Comms Media commissioned Sapio Research to conduct […]

Indian content distribution platform, Tata Play, has partnered with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s content. Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month (€2.21), that offer a variety of channels along with Prime Lite […]

Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]

Tata Communications has opened a new production and delivery facility in Los Angeles – an investment that will it says will support the future development of its services and business growth. The facility, named The Switch @ Victory, bolsters Tata Communications’ ability to serve a growing number of live content customers anywhere, anytime, with end-to-end […]

Tata Play Binge, the Indian OTT service, has announced the addition of anime network, Animax. Animax offers a range of anime content from Japan including web series, movies, and more for viewers to discover and explore. Animax’s library includes a range new and popular titles, including Kuroko’s Basketball, Yashahime: Half Demon Princess, Fruits Basket, Rent-a-Girlfriend, […]