More than 85 per cent of UK consumers would reduce or stop purchasing products they buy regularly if they discovered an ad for that product had run next to Covid-19 conspiracy theories or misinformation, according to the 2021 TAG/BSI UK Brand Safety Survey, conducted by certification programme the Trustworthy Accountability Group (TAG) and Brand Safety […]
Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]
China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) – an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – have launched TAG’s international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards – in particular TAG’s […]
Aniview, a provider of holistic end-to-end ad-serving solutions for publishers, announces a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from malicious and sophisticated cybersecurity risks. […]
The Trustworthy Accountability Group (TAG), the global programme to fight criminal activity and protect brand safety in digital advertising, has released its2020 US fraud benchmark study, showed a dramatic 90 per cent reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study
The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG’s first Director of Threat Intelligence. In her new role, Meah will lead the TAG Threat Exchange and work […]
The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will serve as CEO for the combined organisation – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new role of […]