Despite graphic violence in news coverage of the war in Ukraine and other controversial topics in the news, US consumers broadly believe that all news content is appropriate for ads, according to the 2022 TAG/BSI US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Only one in […]
In 2020 Foxtel started a project to exit the aging television centre facility at Macquarie Park. The plan involved migrating their entire technology platform across two sites in Sydney to an all-IP platform encompassing video routing, satellite, OTT and more. After more than 12 months of market research, testing and trialling various vendor IP monitoring solutions, […]
Findings from the fourth annual TAG European Fraud Benchmark study from The Trustworthy Accountability Group (TAG), the global initiative to stop criminal activity and strengthen brand safety in the digital advertising supply chain, reveal a significant 20 per cent year-over-year drop in ad fraud in TAG Certified Channels in major European markets. The study found […]
TAG Video Systems has announced that its Media Control System (MCS) is a winner in the Monitoring and Measuring Tools category of the 2022 NAB Show Product of the Year Awards. This official awards programme recognises the most significant and promising new products and technologies showcased by corporate partners of NAB Show. TAG’s MCS is […]
Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware. The certification coincides with Finecast’s parent company, GroupM UK and […]
TAG Video Systems, a player in realtime software-based deep monitoring of IP linear video workflows, has announced that it now supports SCTE 104 in addition to supporting SCTE 35 cue triggers to provide one comprehensive monitoring solution for all SCTE needs. The enhancement provides media companies with a clear path to technical and business benefits […]
NBC Sports has selected TAG Video Systems to provide OTT monitoring and multiviewing for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022. The announcement was made by Chris Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Kevin Joyce, Zero Friction Officer for TAG Video Systems NBCUniversal provides […]
The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]
TAG Video Systems, a specialist in realtime, software-based deep monitoring of linear video workflows, has launched the Realtime Media Platform, an open-source paradigm that monitors, aggregates, manages and utilizes data-driven viewer analytics to provide users with the insight required to build performant linear media systems. The unique, multi-level Realtime Media Platform provides users with the […]
NBC Olympics, a division of the NBC Sports Group, has selected TAG Video Systems to provide OTT monitoring and multiviewing for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan. The announcement was made today by Chris Connolly, VP of Transmission Engineering and Operations, NBC Olympics, and Kevin Joyce, […]