Research from Omdia highlights a significant shift in mobile viewing habits in the US during 2025, with microdrama platforms experiencing substantial growth in engagement while traditional streaming services such as Netflix, HBO Max and Disney+ saw declines in daily mobile usage during the final quarter of the year. Speaking at the DTG Summit in London, […]
Microdrama platform ReelShort and Endemol Shine Brasil, a Banijay Americas company, have partnered for the Brazilian adaptation of one of the service’s biggest global hits, Married at First Sight. Locally titled De Repente Casados, the new vertical‑format microdrama will premiere on April 18, exclusively on ReelShort. Married at First Sight is one of ReelShort’s standout […]
Digital i research into microdrama consumption on YouTube, presented by media consultant Beatrice Rossmanith at Series Mania Forum in Lille, reveals heavy engagement from women aged 35+ and significant under-viewing from men in all age groups. Digital i examined the demographic data of viewers to the official YouTube channels of popular microdrama apps DramaBox, ReelShort, […]
Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia’s analysis of mobile usage data shows that, in the US. users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Prime Video on mobile devices. Omdia estimates global microdrama revenues reached $11 […]