Nielsen has filed a patent-infringement suit against TVSquared alleging a technique for measuring audience exposure across platforms while protecting personal information has been infringed. Nielsen is seeking to recover damages, including lost profits. TVSquared was acquired last month about $160 million (€146.1m) by Innovid, to build “a new currency-grade standard for cross-platform TV measurement”. “We […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
The US Supreme Court has denied a review requested by Comcast over its long-running patents argument with TiVo/Rovi. The Comcast appeal request was seeking to overturn the decision by a Federal Court in March that endorsed the US International Trade Commission’s (ITC) opinion which ruled that Comcast could not import its X1 set-top boxes – […]