Operative, a provider of advertising management solutions, has announced a new collaboration with Salesforce, the #1 AI CRM, to deliver a deeply integrated offering for Salesforce Media Cloud customers and their advertising sales businesses. This partnership brings together the strengths of Operative’s order management system AOS, Salesforce Media Cloud and MuleSoft to deliver an intelligent sales management solution that […]

Operative has announced that AOS is launching on the AWS Marketplace. Media companies with streaming, linear national and local, and digital businesses can now easily access AOS through Amazon Web Services (AWS), making it easier than ever to connect disparate channels and workflows in a singular intelligent media platform. AWS and Operative serve as a […]