As advertisers look to scale beyond the living room, gaming is emerging as a compelling channel for extending video strategies into environments built around active engagement. Unlike passive viewing experiences, gaming audiences are immersed, focused, and spending meaningful amounts of time within the experience itself, creating environments to reach users when their attention is directed […]
OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a capability that allows advertisers to target high-attention CTV inventory in real time. Powered by TVision, a specialist in CTV attention measurement, and available exclusively through OpenXSelect, this new integration enables advertisers to reach the most engaged CTV audiences and improve […]
OpenX Technologies, the omnichannel supply-side platforms, has announced several key leadership promotions to build on the company’s strong financial momentum of 12 consecutive quarters of year-over-year growth. These executive appointments support the company’s significant headcount growth and position OpenX to drive better quality standards, build on its legacy of data and identity, and innovate responsibly. […]
Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]
OpenX Technologies, the omnichannel supply-side platforms, has announced the promotion of Tyler Romasco to SVP, Global Publisher Development, from VP, US Publisher Development. Romasco, who joined OpenX in 2019, will be responsible for driving OpenX’s publisher growth throughout North America, EMEA, APAC, and LATAM. Romasco’s demonstrated success in scaling publisher partnerships, including CTV and OTT, […]
OpenX Technologies, the omnichannel supply-side platforms, has announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding strategic partnerships and revenue operations to his remit. Sattel has been instrumental in the company’s successful development of buy-side advertising products and the […]
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of industry advisors, and new partnerships with OpenX, an independent supply-side platform for audience, data, and identity targeting, and Google Ad Manager, Google’s supply-side platform for publishers and broadcasters across all formats and screens […]
OpenX Technologies, the omnichannel supply-side platform, has announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV. TV by OpenX exclusively consists of broadcast-quality and […]
OpenX Technologies, thee omnichannel supply-side platform, gas announced the launch of TV+, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In the current CTV landscape, buyers aren’t able to efficiently buy in biddable media environments due to an over-indexing of intermediaries. […]
OpenX Technologies, an omnichannel supply-side platforms, has announced a partnership with Cedara, the Carbon Intelligence Platform. With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campaign emissions via Cedara’s platform. By pairing Cedara’s media emissions […]