Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and workflow software. Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite […]
Welsh-language public service broadcaster S4C and Welsh media consortium Media Cymru have announced that they have called “the most ambitious research and development project in S4C’s history”. It will explore the future of S4C’s audiences, its distribution and public service broadcast prominence in the digital age. The channel’s ultimate aim is to ensure its Welsh-language content is easily discoverable […]
smartclip, a provider of adtech solutions across Europe, has introduced two new feature updates to its multi-layered identity management solution, the smart ID Hub. With these enhancements, publishers and broadcasters gain increased flexibility to finetune frequency capping and seamlessly onboard data sets via multiple IDs. The smart ID Hub addresses the increasing challenges of signal […]
Donald Trump’s media company reported a net loss of $19.2 million (€17.8m) in the third quarter, due to legal fees and costs tied to its TV streaming deal. As US voters made him President again, Trump Media & Technology Group said the figure includes $12.1 million in legal fees in the quarter, stemming from its […]
Mediagenix, a provider of smart content solutions, has published its annual M-Connect Survey results. The report provides an in-depth analysis of the media industry’s current state of maturity in three critical areas: data-driven decision-making, automation, and system connectivity. The report is based on responses gathered during the May 2024 M-Connect event and assesses participants’ maturity […]
Women in Film & TV (WFTV) is amplifying its commitment to female leadership with the launch of the second annual WFTV Fearless Leadership Programme, expanding this year’s cohort from 8 to 12 senior women blazing a trail across the industry. As the media landscape evolves, this programme, in partnership with Sunbelt Rentals UK and Ireland, […]
Research from Sony looks into employers’ approach to sustainability in the media and entertainment industry in Europe. Titled Means & Mindset: the state of sustainability in the media industry, the report sheds light on how seriously the industry is taking steps to become more environmentally conscious. The research, which was conducted using Sony’s own European […]
Finnish media technology company, Media Tailor Group, is now turning its focus to the Swedish market. As part of its international growth strategy, the company has appointed David Mühle as CEO of its Swedish operations. He will also be responsible for Media Tailor’s international expansion. Mühle brings over 20 years of leadership experience within the […]
Planning a corporate event can be a thrilling yet challenging endeavor. With numerous details to juggle, from logistics to guest experience, it’s easy to feel overwhelmed. However, avoiding common pitfalls can significantly enhance the success of your event. In this guide, we’ll explore eight prevalent mistakes that event planners often encounter and provide insights on […]
The LTA and the Tennis Channel struck a four-year deal to stream coverage of its grass court tour events at Nottingham, Birmingham, The Queen’s Club and Eastbourne. The deal will give Tennis Channel the rights to every court at the events, with complete coverage of both singles and doubles competitions of the tour level events. […]