LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has announced findings from a  study titled The Efficiency Curve. Conducted in partnership with iSpot, a cross-platform TV measurement company, the study demonstrates how optimising media investments across linear TV and Connected TV (CTV) can minimise waste and drive superior campaign outcomes, including improved […]

LG Electronics has announced a partnership with Xbox, providing players with access to hundreds of games with the Xbox app on LG Smart TVs. Owners of LG’s latest Smart TVs will be able to discover and play a wide selection of PC and console games from a number of partners, and soon Xbox, through the […]

LG Electronics has unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the true wireless OLED evo M5, and OLED evo G5 models. With LG’s latest α (Alpha) 11 AI processor Gen2 at its core, LG says its latest OLED evo models present “unparalleled OLED picture quality with impeccable blacks, […]

LG Electronics has launched LG Radio+, the company’s ad-supported audio streaming service, now available on LG smart TVs running webOS 6.0 and above. This new service allows users to access a selection of podcasts and radio programmes. For a streamlined user experience, LG Radio+ will work with the LG ThinQ app, providing users with a […]

ODK Media, the company behind North America’s largest Korean streaming platform, has announced a partnership with LG Electronics to launch Amasian TV on LG Channels. Launching first in the US and Canada this December, Amasian TV features over 200 movies and series. Powered by advanced AI-driven analytics, Amasian TV ensures viewers always have access to […]

LG Electronics is launching of the 77-inch LG Signature OLED T, its transparent, wireless 4K OLED TV. The model will be available in the US this December, with additional markets to follow. Unveiled at CES 2024, the LG Signature OLED T features a self-lit screen can transform from transparent to opaque screen; a unique ability […]

Our homes are our supposedly most private spaces, with the bedroom being especially personal. Although smart bedroom devices, ranging from smart pillows to window shades and blinds, offer convenience, A study from Surkshark shows they may lead to concerns about compromising user privacy. Key insights include: Analysed smart bedroom device apps collect an average of […]

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has unveiled findings from its report, The Connected Gamer, which explores the gaming habits and preferences of UK audiences. The report reveals the major role TV plays in shaping gamers’ purchasing decisions, offering new insights into how advertisers can connect with this highly […]

Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]

LG Electronics (LG) has partnered with Famobi, a German HTML game development studio, to introduce the first games playable with the LG Magic Remote. This collaboration aims to enhance the gaming experience by providing greater ease and enjoyment. The newly introduced games are optimised for seamless play with the LG Magic Remote. As part of […]