Kochava is calling on mobile marketers to rethink how they evaluate campaign performance, warning that ingrained short-termism has become one of the least-discussed problems in app marketing. With the digital market becoming increasingly crowded, the biggest threat to app growth in 2026 is no longer just competition or budget, but impatience. Kochava’s analysis suggests that […]

Kochava, the real-time data solutions company for omnichannel attribution and measurement, has announced that Peter Naylor has joined the company’s board of directors. With over two decades of experience as a global ad sales executive, Naylor has delivered revenue and created demand for leading media companies. Most recently, he served as Vice President of Advertising […]