The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership […]

Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]

Media measurement and optimisation platform Integral Ad Science (IAS) is partnering with commerce media company Criteo to enable a first-to-market product for measuring onsite quality metrics for retail media. Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real […]

Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]

Digital media measurement, data and analytics software platform DoubleVerify (DV ) has confirmed that its measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe from fraud and invalid traffic (IVT) and are fully viewable by real people. “Netflix is one of the […]