Advanced Television

I’m a Celebrity

ITVX hits 311m streams in April

ITV has announced its streaming figures for April 2026, revealing ITVX’s strongest ever performance for the month. Total streams reached 311 million, a 24 per cent increase compared to April 2025. ITVX has now surpassed 300 million streams for the sixth consecutive month. Notably, this achievement marks the first time April’s streams have exceeded the […]

May 6, 2026By Nik Roseveare

Ant and Dec’s Mitre Studios makes two senior hires

Mitre Studios has announced the appointment of Ed Daggett as their new Head of Development, Television and Jemima Rathbone as Senior Executive Producer, Podcasts. The appointments of Daggett and Rathbone signal Ant and Dec’s continued plan to evolve Mitre Studios into a fully-fledged production powerhouse, developing content across broadcast, digital and emerging platforms. Daggett’s role as Head of […]

March 16, 2026

Lifted Entertainment expands leadership team

Lifted Entertainment, part of ITV Studios, has announced a strengthened and expanded leadership team, reflecting the size, success and momentum of the powerhouse business as it continues to grow its slate of large-scale, original unscripted programming. The changes see Richard Cowles appointed Chief Executive Officer, with Tom Gould named Chief Content Officer. Jeanette Moffat becomes […]

February 10, 2026

Ant and Dec extend ITV deal

ITV presenter duo Ant & Dec will reach a 30 year milestone with the broadcaster after agreeing a three year extension on their exclusive TV and streaming relationship. The new contract takes the pair through to the end of 2028, 30 years after they first joined ITV to host celebrated weekend morning show SM:TV. Throughout 2026, […]

December 22, 2025

I’m A Celebrity launch consolidates with 10.8m

The launch of I’m A Celebrity…Get Me Out Of Here! 2025 has consolidated with 10.8 million viewers, up year on year, marking ITV’s biggest audience since the Euros in July 2024. The series has also been streamed 35 million times on ITVX, an increase of 26 per cent year on year. The show is now […]

November 25, 2025

I’m A Celebrity draws record 2025 audience for ITV

I’m A Celebrity…Get Me Out Of Here! returned with a peak TV overnight audience of 7.6 million viewers on November 16th, averaging 6.8 million viewers across the 90 minute show. This marks ITV’s highest overnight audience of 2025 and the biggest entertainment launch on any channel this year. The show also achieved an 83 per cent share […]

November 18, 2025

ITV, Jet2holidays get set for The Great Escapers

The Great Escapers is a new prime time series, which will take some of the nation’s best known ITV faces and send them off on their very first holiday together. Produced by South Shore and co-funded by Jet2holidays, this 4x60minute travelogue series will see famous faces travel to some of Europe’s premiere holiday destinations such […]

June 3, 2025

ITV: Mr Bates vs The Post Office is 2024’s biggest drama

As 2024 comes to a close, audience data for the year to date reveals that ITV programmes have come out on top across a wide range of genres. Mr Bates vs The Post Office is 2024’s biggest drama, and I’m a Celebrity…Get Me Out of Here! continues to claim the top spot as the UK’s […]

December 19, 2024

ITV content partnership with YouTube

ITV and YouTube have announced a new distribution and commercial partnership which will see ITV joining YouTube’s partner programme enabling hundreds of hours of ITV content to be made available to viewers on the platform. ITV’s commercial team will sell the full range of advertising opportunities around ITV and ITV Studios channels on YouTube, including […]

December 13, 2024

ITVX: Over 6bn streams in 2 years

ITVX turns two on December 8th and will mark the occasion with a host of audience records. ITV says its streaming service has outpaced all other major streaming platforms in terms of growth in viewer hours since its launch – with a 35 per cent growth in viewer hours in two years, ahead of BBC […]

December 4, 2024