Advanced Television

hispanic

TelevisaUnivision expands DirecTV distribution deal

TelevisaUnivision and DirecTV have announced a multi-year agreement for expanded distribution of TelevisaUnivision’s properties in the US. Under the agreement, DirecTV satellite, satellite-free streaming, and U-verse customers can continue to watch Spanish-language content in the country from all of TelevisaUnivision’s broadcast and cable networks, including Univision, UniMás, TUDN and Galavisión, as well as from its […]

March 6, 2025

Spanglish Movies teams up with FAST Channels TV

Spanglish Movies, a leader in bringing Spanish-language films to US theateres, has announced a partnership with FAST Channels TV to launch two new streaming platforms that bring a diverse range of voices and stories to Hispanic and DEI communities. FLOUtv is dedicated to first and second-generation Puerto Rican, Dominican, and Cuban audiences in the US […]

November 19, 2024

Report: Hispanic Americans prefer streaming

LG Ad Solutions, a specialist in CTV and cross-screen advertising, has released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritising user experience. The study, which polled over 1,400 US Hispanic CTV users in the US, found that 78 per […]

August 30, 2024

Report: Decline in TV diversity

Samba TV’s latest report, The 2024 State of Diversity in TV, delves into the current state of ethnic representation within top TV shows and advertisements. Based on Samba TV’s first-party data, this comprehensive analysis highlights key trends and disparities in TV diversity, which are critical for advertisers and content creators aiming to engage today’s diverse audience. […]

June 13, 2024

Canela Media partners with WBD Conexión Latina

Canela Media, the Hispanic multicultural media company, has announced a partnership with Warner Bros Discovery (WBD) Conexión Latina adding over 16 million monthly US Hispanic adults to increase Canela Media’s scale to over 45 million monthly uniques across its portfolio, and reaching over 40 per cent of the bilingual US Hispanic population. WBD Conexión Latina […]

May 17, 2024

Nuestra.TV expands access in US

Adsmovil has announced it has expanded access to its FAST service, Nuestra.TV on Apple TV, Android TV, Smart TVs, Android media players, and iOS/Android mobile and tablet devices in the US. Subscribers can now watch via 14 different screens from any location on internet-connected mobile devices, including smart phones, tablets, computers, and televisions. Nuestra.TV viewers […]

May 8, 2024

WAPA+ on The Roku Channel in US

Hemisphere Media Group, the US media company targeting the US Hispanic and Latin American markets, has announced the launch of its free ad supported television (FAST) channel WAPA+ on The Roku Channel. WAPA+ serves the large Puerto Rican community in the US, and leverages the programming of WAPA-TV, Puerto Rico’s #1 TV network, offering 70 […]

April 23, 2024

Report: Bilingual US Hispanics more likely to pay for SVoD

App Science, wholly owned by Sabio Holdings, a provider of Connected TV/OTT advertising platforms validated by performance, has released audience insights comparing bilingual and Spanish-only US Hispanic streaming audiences. The findings in the report provide analysis into how bilingual (English and Spanish) and Spanish-only speaking Hispanics may differ from each other. It highlights the unique […]

September 13, 2023

Report: Representation key in choosing what to watch

Samba TV, a provider of omniscreen data and measurement, has released its State of Diversity on TV report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership. As the US grows in diversity, content creators, marketers, and advertisers have an opportunity to boost engagement with programming decisions like […]

June 21, 2023

Canela Media partnership with Futbol Sites

Canela Media, the digital media company for the Latino community, has announced an exclusive strategic partnership with Futbol Sites, a wholly owned subsidiary of Playmaker, the digital sports media company. This partnership will allow Canela Media to connect global brands to Futbol Sites’ expansive audience of Latino and US Hispanic sports fans. Canela Media will […]

June 9, 2023