Hasbro has announced that its all-new Beyblade X has been a huge hit this summer, trending on TikTok and landing in toy shops, as the new anime series airs on the BBC. The fourth iteration of the celebrated series introduces new characters to UK audiences, 25 years after the franchise’s first launch. The new storyline […]

WildBrain, a specialist in kids’ and family entertainment, has announced senior leadership changes and a streamlined business structure under a focused strategy designed to optimise its existing 360° IP management expertise and drive the growth of key WildBrain and partner franchises across its core capabilities of Content Creation, Audience Engagement and Global Licensing. As part […]

Peppa Pig’s fourth studio album, Let’s Jump In: The Album, is out now across all digital streaming platforms including Spotify, Apple Music and Amazon Music. The album, released by Hasbro and Magic Star, consists of seven brand new songs inspired by PEPPA’s tagline ‘Let’s Jump In!’ – a call to action to JUMP IN and […]

Hasbro, the toy and game company, has announced the newly appointed leadership team of Hasbro Entertainment, a division that will be dedicated to leveraging Hasbro’s most valuable brands to develop and produce premium content across platforms for audiences of all ages, following the close of Hasbro’s sale of eOne’s film & television business. The new […]

In a move that strengthens its scripted and unscripted television business and expands its presence in Canada and the UK, production house Lionsgate and toy and game specialist Hasbro have signed an agreement under which Lionsgate will acquire the independent content platform eOne in a transaction valued at approximately $500 million (€458m), comprised of cash […]

Hasbro’s global entertainment studio, Entertainment One (eOne), has signed a deal with BBC to broadcast season one of the animated series Transformers: EarthSpark for audiences in the UK. The first ten episodes will launch on July 25th on CBBC, from Monday to Thursday, and also be available to stream on BBC iPlayer. Following the release […]

Hasbro, the toy and game company, has announced a worldwide administration deal with Sony Music Publishing to support Hasbro’s entire portfolio of fan and family brands, including Peppa Pig, Transformers, My Little Pony and many more. Under the terms of the deal, Sony Music Publishing, will represent Hasbro’s existing global catalogue spanning thousands of tracks […]

Amazon Freevee has revealed that Original series Play-Doh Squished will premiere exclusively on the free streaming service in the UK and the US on November 11th. The lively competition show is hosted by Modern Family star Sarah Hyland and is based on the hit holiday special released last year, featuring updates reflecting the shift from […]